About a week ago I attended a Branding Workshop held by the Bloguettes. The Bloguettes are a savvy, talented, educated group of ladies that tour the country with 2 day educational workshops. These workshops are centered around helping bloggers, business owners, and creative minds of all avenues broaden their online presence by heightening their Photoshop, Social Media, and Branding skills, among other things.
This particular Workshop was held at their beautiful studio in Phoenix, Arizona. It was so clean, light, and airy, with a touch of fashionable whimsy. Check their Instagram: @bloguettes or mine: @missal_leigh for pictures of their studio, the event, and the lovely bag full of goodies from the many sponsors who supported the Workshop.
The Workshop comes with a take home guide book with quick tips in case you forget any of the highlights of the discussions or Photoshop tutorials. I took 14 pages of notes on a small notepad & I wish I had taken more! The take home book is very helpful & the Bloguettes have been great about answering any follow up questions I’ve emailed them with, but I wish I had taken notes on everything in my own words – but that’s just the kind of “learner” I am. I’m sure some people didn’t take any notes & are relying only on the take home book just as successfully – to each their own!
Each day is broken up into Photoshop tutorials and lectures on Branding, Blogging, Social Media, Business, & Photography. We would cover a portion of the lecture, then learn something in Photoshop, go back to lecture, etc, etc. Switching things up kept the Workshop moving smoothly and kept the atmosphere from becoming too school-like.
The Branding, Blogging, and Business lectures were a tiiiiny bit redundant for me because I have my B.A. in Communication Studies, I’ve ran my own blog for quite some time, and I’m already making money through Affiliates. However, my B.A didn’t teach me everything, I’m obviously not a hugely successful blogger, and I’m not making that much money – so I definitely picked up some helpful tips and tricks. The overall messages were things I was aware of, for example, “Keep everything Consistent” or the idea that you have to match your voice to the types of Affiliates you want to work with – you can’t be cussing and wearing a Dominatrix outfit in all your posts, then wonder why a brand like American Eagle Outfitters won’t work with you – but hearing it come from the Bloguettes gave me more confidence to really believe in the things I had been thinking all along. It was nice to have confirmation that my head is in the right place, now I need to match my actions to it!
The Social Media and Photography lectures were extremely helpful. I learned so many things about the different Social Medias – did you know there are best days & times to post on Pinterest/Instagram, etc?! I can’t give away all the secrets, but I found these lectures taught me the most. I really have no Photography or photo editing skills so the Photography lecture coupled with the Photoshop tutorials was incredible! Yes, I know you can look on YouTube for PS tutorials, but I still had no basic knowledge so it all seemed like gibberish. Also, I thought PS was just for making women look more conventionally beautiful in advertisements, I had no idea how many other really cool things you can create! I’ve been trying to figure out how to make some prints with my favorite quotes on them, but I didn’t know how I was going to go about it – hello Photoshop! I’ve been downloading different fonts like crazy!
One suggestion I would make to improve the Workshop would be to re-assign seating on Day 2. Day 1 we found our seats based on where our name tag was. The next day was free seating & we all sat with the same group – which was lovely! BUT, for Networking purposes it might have been wiser to force our hand a bit and make us sit with different people. The concept is a little juvenile, but sometimes people don’t think about things like that or just need to be forced out of their comfort zone.
The bottom line: At this point, I’m a little overwhelmed. I need to sort through all my notes and figure out the exact direction I want my blog to go. I don’t necessarily care about making a living through blogging, although that would obviously be a nice bonus. My main goal is to use this blog as a way to present my skills in a way that will be pleasing to a potential employer in Public Relations, Event Planning, Social Media Management, and related fields. My thoughts right now are to invest in a Sony QX 100 and purchase Photoshop to help my blog LOOK more professional. I will also be making a more conscious effort to brand my blog with specific fonts and color choices. In the past I have picked those things at random because I didn’t think people were paying attention, but through the Bloguettes I’ve learned that even those seemingly small choices create your brand and represent your voice. I also need to focus on creating a Media Kit to send to other bloggers or companies. I have a lot more confidence in my blog after working with the Bloguettes because now I know the steps to take that will create a more consistent, cohesive image, which will ultimately appeal to those I want to collaborate with.
Are you interested in being part of the Bloguettes next Branding Workshop? Check their Calendar to see if they’re coming to an area near you! I traveled to Phoenix from NorCal for the Event because I was in the area visiting friends & family. I would recommend going to a Branding Workshop in a location you feel comfortable traveling to often specifically because of the networking opportunities. I met a lot of great new friends…but we’re in different states so it’s going to be somewhat challenging for us to collaborate because of the distance, so that’s something to keep in mind. Also, please be aware, this is definitely something I consider an investment purchase – it’s pretty pricey. However, they offer a student discount, so be sure to inquire about that! Also, I’ve seen them offer a “Free Seat” Giveaway on their Instagram – so follow them and keep tabs of the giveaway in your area.
To get a better idea of the types of creative minds that bonded during the 2 Day Branding Workshop, here is info on some of the lovely ladies I had the pleasure of getting to know, please check out their stores/blogs/Social Media etc – show them some love!
Kylie Rowe – Assistant Director @OzmenCenter | External Vice President @NevadaGSA | Team Member @TEDxUofNevada | #BiggestLittleCity Real Estate Investor | MBA Student @BizUNR | Hat Expert
Looking to launch a lifestyle blog & start a hat company!
Maggie McGrath – Founder of Pineapple Triangle – We create a local give-back market in which attendees get to shop an array of local artists while giving back to the community at the same time. Our Markets are called “AZ Share That You Care”.
Marina Cay from “PoshFoxx” – Online clothing store launching this Spring/Summer featuring a mix of Swimwear and Street Clothing with a distinct style.
Marina is a current business student at Arizona State University, graduating this May. She hopes to attend FIDM in Los Angeles this Fall to study Apparel Industry Management. She designs Fashion Illustrations, Graphic Designs, and loves all mediums of art.
Instagram: @marinaxfarro (Personal) @poshfoxx (Business)
Erica Kartak, Creator of Luv in the Bubble, a fashion and lifestyle blog. I believe in splurging on jewelry and handbags and hunting for a sale on everything else. Balancing a love of cheeseburgers with healthy eating and activity keeps me sane.